Where it started
Eli Carmel spent fifteen years inside performance marketing — running SEO programs, managing Google and Meta budgets, building and optimizing campaigns across every major paid channel. Most of that career was spent on the agency and consultancy side, watching the same playbook get re-applied to client after client.
Two things became clear. First, most stores that spent money on ads had bigger problems upstream — thin margins, weak product pages, poor retention — that ads couldn't fix and often made worse. Second, the merchants who needed a real growth consultant most couldn't afford one. Senior agency retainers start at $5K a month.
What we built
Bamzal is an autonomous growth consultant that studies the whole store — product pages, pricing, customer retention, catalog merchandising, and paid ads — and works across all five levers. Before spending a penny on ads, it checks whether the store is ready: if margin is thin, pages are weak, or retention is broken, it fixes those first.
When ads are the right lever, Bamzal runs them across Google, Meta, TikTok, Pinterest and X, optimized to net profit per order. Every move comes with a plain-English explanation, the money at stake, and a cheap proving experiment. The merchant approves. Everything is reversible. The accounts stay yours.
You set how much autonomy it has — shadow, observe, or co-pilot, per area. Every decision lands in an audit log you can review or roll back. One click removes access entirely.
