Store Health Score
82
of 100
Grade A
Page & catalog health78%
Catalog coverage100%
Retention strength80%
Ad efficiency72%
Products
0
All Scanned
Avg Score
0
+5 vs last week
Keywords
0
+120 new
Campaigns
0
2 active
Revenue · Ad Spend · Net Profit / 30 days
$3,412+18%
Revenue today
$39411.5%
Ad spend today
$1,247+22%
Net profit today
Revenue
Ad spend
Budget cap
AI insights
This week’s moves, ranked by money at stake
Pricing · auto-acted
Raised price on Linen Curtain $89 → $98
Competitors price this $105–$119 and your conversion on it is strong — there was room. Capped to a safe step, never below cost. Full confidence, so the system applied it and is watching the before/after.
+$640 / mo profitSee decision →
Retention · opportunity
Win back 84 one-time buyers
38% of your customers buy once and never return. A returning customer is worth 2.4× in profit — and it costs nothing in ad spend. Bamzal drafted a win-back flow for the 84 worth reaching.
+$1,450 / mo · no ad spendReview flow →
Store fix · needs you
Move the push from Beach Towels to Linen Sheet Set
Beach Towels bring traffic but little profit; the Linen Sheet Set earns 4× per visit and demand is rising. Bamzal can rewrite the pages and reorder the catalog to spotlight it — your approval needed.
+$1,900 / mo profitApprove fix →
Considered · held back
Did not launch a new Google campaign
Your cost to acquire a customer is $31 right now — higher than the $26 profit on a first order. No point pouring money into acquisition while the bucket leaks. Fixing retention and margin first; ads come after.
Ads are a tool, not a defaultWhy →
Your Products
Competitor Gap Finder
| Keyword Gap | Competitors | Est. Lost Clicks/mo | Monthly Loss |
|---|---|---|---|
| luxury bed sheets king | 4 | 320 | $480 |
| organic cotton duvet cover | 3 | 210 | $315 |
| best weighted blanket adults | 5 | 540 | $810 |
| silk pillowcase benefits | 2 | 180 | $270 |
| bamboo sheets queen set | 3 | 290 | $435 |
Bamzal · live activity
View full log →12:51
Applied price change on Linen Curtain Natural $89 → $98 — competitors $105–119, margin confirmed
applied
12:48
Drafted win-back flow for 84 one-time buyers — returning customer worth 2.4×, no ad spend
awaiting approval
12:45
Rewrote product page for Linen Sheet Set — clearer title, benefits and product type · previewed on your theme
queued
12:42
Raised bid on "bamboo sheets queen" from $1.85 → $2.10 — defending position vs Cozy Earth
+12% impressions
12:38
Pushed 3 new TikTok creative variants for Bamboo Sheet Set — predecessor fatigued at 14d
queued
12:31
Auto-replied to @sleepwell_jess on Instagram — sizing question, brand voice 94%
sent
12:22
Published Reel to Instagram — "Sleep cooler with bamboo" hero variant
live
12:11
Detected Brooklinen launched 3 new TikTok Spark ads on your category — counter-creative queued
action queued
12:04
Paused "Winter Blankets Sale" Pinterest campaign — spend efficiency 0.4x below threshold
paused
11:58
Shifted $45 from underperforming Google Search ad group to Meta Advantage+ — profit-adjusted
+$112 forecast
When your customers actually buy
Conversion-rate heatmap, last 30 days · Tue–Thu evenings convert 2.4× the weekly average. Bamzal weights your bid schedule to this map automatically.
Low
High
12a
2
4
6
8
10
12p
2
4
6
8
10
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Bamzal ranks every fix across all five levers by the money it puts back in your pocket. Each move comes with the insight, the dollars at stake, and a cheap test that proves it before scaling. Nothing goes live until you approve it — and every change is reversible in one click.
Retention
$810/mo at stake
62% of buyers never order again — and winning them back is far cheaper than buying new ones.
The fix: a win-back flow that triggers 30 days after a first order. The test: send to a 200-customer slice, measure repeat-rate lift over 2 weeks before rolling out. Confidence: High.
Product page
$610/mo at stake
Your best-margin product earns 4× per visit — but its page leads with specs, not the reason to buy.
The fix: rewrite the Linen Sheet Set hero around the benefit and reorder the catalog to spotlight it. The test: A/B the new page against the current one for 7 days. Confidence: High.
Pricing
$480/mo at stake
Beach Towels are priced under the market — $89 while competitors sit at $105–119.
The fix: raise to $98, still below the field, with margin confirmed. The test: apply to 50% of traffic and watch conversion and profit for 5 days. Confidence: Medium.
Design
$435/mo at stake
Your best-sellers sit below the fold — most visitors never scroll to them.
The fix: reorder the collection page to lead with the top earners. The test: measure click-through to the product pages for a week. Confidence: Medium.
Ads · considered, held back
no spend yet
Not advertising yet — the bucket leaks first.
Your cost to acquire a customer is $31 right now — higher than the $26 profit on a first order. Pouring money into ads today would lose money on every sale. Bamzal fixes retention and margin first; ads come online once each new customer pays for themselves.
Analyze Your Whole Store
Bamzal scans all 24 products, your prices, your customers and your competitors — then ranks the highest-value fix for each: a sharper page, a smarter price, a win-back send, or an ad when ads are the right lever.
| Keyword | Volume | Competition | CPC | Trend |
|---|
CampaignStatusBudgetClicksCTRConv.
Bedding Essentials - Search
Search Campaign
ACTIVE
$25/day
520
4.2%
18
Premium Sheets - PMax
Performance Max
ACTIVE
$40/day
890
3.8%
24
Winter Blankets Sale
Shopping Campaign
PAUSED
$15/day
210
2.9%
6
Ad Network Connections
Connected to Google, Meta, TikTok & Pinterest
Google Ads Customer ID123-456-7890
Meta Ad Accountact_987654321 (Facebook + Instagram)
TikTok Advertiser ID7281234567890
Pinterest Ad Account549876543210
Connected OnJanuary 15, 2026
OAuth Scopesgoogle-ads · ads_management, business_management, pages_read_engagement, instagram_basic · advertiser.read/write · ads:read/write
Bamzal connects to your Google Ads, Meta (Facebook & Instagram), TikTok Ads, Pinterest Ads and X Ads accounts via each platform's official OAuth 2.0 flow. We request only the minimum permissions needed to create and manage campaigns on your behalf. You can revoke access per network at any time.
Shopify Store
Connected to Shopify
Storedreamhome-bedding.myshopify.com
Products24 synced
PlanStarter ($49/mo)
API Usage This Month
Campaign Mutations12
Ad Group Mutations18
Keyword Mutations156
Reporting Queries1,240
OAuth Refreshes48
dreamhome_bedding ✓
Sponsored
Bamboo sheet set
Liked by sarahkim_ and 2,840 others
dreamhome_bedding Sleep cooler with bamboo — link in bio 🌙
Shop now
META · IG
+38%
Sleep cooler with bamboo
TikTok
Sponsored
12.4K
284
1.1K
@sleephome ✓
"This sheet set changed my sleep" — honest 30-day review 💖
Original sound — sleephome
Shop the set
+22%
"This sheet set changed my sleep"
f
Dream Home Bedding
Real percale cotton, 400 thread count, OEKO-TEX certified. Free shipping on orders $75+.
Bedroom hero
Like
Comment
Share
The luxury sheet under $90
Sponsored
d
dreamhome-bedding.com
400-thread-count percale, OEKO-TEX certified. 30-day money-back guarantee. Loved by 12,400+ sleepers.
Queen sets — from $894.8 ★★★★★ (1.2k)
King sets — from $1094.8 ★★★★★ (840)
Premium Cotton Bed Sheets | Free Shipping
Save
PINTEREST
−4%
❤ 1.2k💾 480
Promoted · dreamhome-bedding.com
7 cozy bedroom upgrades for under $200
7 cozy bedroom upgrades
dreamhome_bedding ✓
Sponsored · Carousel
3 of 5 · thread counts
Liked by cozyhome and 4,120 others
dreamhome_bedding 300 vs 400 vs 600 thread count — explained
Shop now
META · Carousel
+41%
Compare our cotton thread counts
TikTok
Sponsored
48.2K
1.2k
5.4K
@dreamhome_bedding ✓
POV: you finally found cooling sheets. Wait for the reveal 👀
Trending audio · "wait for it" · 12M
Shop the look
+29%
Bed reveal · "wait for it"
dreamhome_bedding ✓
Sponsored · Reels
15s product story
0:08 / 0:15
Liked by cottonkid and 1,876 others
dreamhome_bedding From cotton field to your bed — the full story
Watch story
META · Reels
+18%
From cotton field to your bed
Cadence tuned per platform — Reels twice weekly, TikTok daily during trend windows, Pinterest before audience peak. Bamzal watches engagement and shifts the schedule itself.
IG
2m
TT
14m
FB
31m
IG
47m
X
1h
TT
2h
FB
3h
IG
@sleepwell_jess · Instagram DM
Replied to your Reel · 2 min ago
@sleepwell_jess
Wait this looks so cozy 😍 does this come in queen size? And do you ship to Canada?
Bamzal suggests · matches your brand voice (94%)
Hey Jess! Yes — queen is one of our most popular sizes (link in bio for sizes). And we ship to Canada free over $75. Want me to send the queen link directly? 💕
Bamzal sees every DM and comment in real time. Routine answers (sizing, shipping, care) reply themselves in your brand voice. Anything tricky, opinion-shaped or off-script gets routed to you with a draft — you keep the human touch where it matters.
BR
Brooklinen
brooklinen.com
Est. monthly spend$84K
New ads this week7
Avg sheet price$159 ↑5%
Top keyword"luxe sateen"
7-day spend trend
PB
Parachute Home
parachutehome.com
Est. monthly spend$112K
New ads this week4
Avg sheet price$185 ↓8%
Top keyword"linen sheets"
7-day spend trend
BO
Boll & Branch
bollandbranch.com
Est. monthly spend$67K
New ads this week11
Avg sheet price$249
Top keyword"organic cotton"
7-day spend trend
CO
Cozy Earth
cozyearth.com
Est. monthly spend$45K
New ads this week3
Avg sheet price$329 ↑12%
Top keyword"bamboo viscose"
7-day spend trend
Live signals
2 min ago
Brooklinen launched 3 new TikTok Spark ads targeting “cooling sheets summer”. Bamzal queued counter-creative for your bamboo set.
18 min ago
Parachute dropped percale set from $185 to $169 (−8%). Your $149 stays competitive; no action needed.
42 min ago
Cozy Earth bidding aggressively on “bamboo sheets queen” (your top keyword). Bamzal raised your bid cap from $1.85 to $2.20 to hold position 2.
1h ago
Boll & Branch ran first-ever Pinterest spend ($800). Below noise floor — ignoring.
3h ago
New entrant Sijo Home detected in your category. Now tracking — ramp-up signals appear above $5K/month spend.
Pick how much rope Bamzal has, per platform. Start in Shadow while you watch what it would have done. Move to Observe when you trust the patterns. Promote to Co-Pilot when you want it acting on its own — with your budget caps still in force.
G
Google Ads
Shadowwatch only
Observenotify, ask
Co-Pilotauto-act
+38%
vs shadow baseline
Confidence 0.92 · 47d data
M
Meta (FB & IG)
Shadowwatch only
Observenotify, ask
Co-Pilotauto-act
+24%
vs shadow baseline
Confidence 0.78 · 21d data
T
TikTok
Shadowwatch only
Observenotify, ask
Co-Pilotauto-act
+51%
vs shadow baseline
Confidence 0.95 · 62d data
P
Pinterest
Shadowwatch only
Observenotify, ask
Co-Pilotauto-act
—
7d learning window
Confidence 0.41 · need 14d
X
X (Twitter)
Shadowwatch only
Observenotify, ask
Co-Pilotauto-act
+9%
vs shadow baseline
Confidence 0.72 · 18d data
ShadowBamzal does the analysis and shows you what it would have done — but does nothing. Zero-risk way to learn the system.
ObserveEvery recommendation pings you with a one-tap approve. You stay in the loop. Bamzal acts on your green light.
Co-PilotBamzal acts on its own inside your budget caps. You get a daily digest. Pull the kill switch in one click anytime.